Tart Is Smart: Healthy Products For A Healthy Lifestyle
Since the 1980’s, Ivan Taylor’s family has grown some of Washington State’s premier cherries. Both family members and customers have enjoyed the freshly picked fruit, while benefiting from their rich nutrients.
In 2002, the Cherry Marketing Institute began funding research on the health benefits of tart cherries. Some research suggests that natural anti-inflammatory agents in tart cherries may support joint and brain function, while antioxidants and melatonin could provide further health benefits.
Ivan Taylor, thinking of his acres of ruby red, tart cherries, began considering how he could share the bounty of his crops with a health-conscious public. He set to work to develop a bottled cherry concentrate which could be mixed with ice tea, lemonade, or any other favorite drink. Soon, he made the product available on the internet under the Tart Is Smart™ brand name.
By 2004, Ivan went on to study premium juices, which were capturing the imagination of people across the nation. After careful product development and taste tests, he launched Tart Is Smart™ cherry juice.
Today, Tart Is Smart™ is preparing to expand into the organic juice market, meeting consumer demand for more, wholesome, nutritious products. From the fertile farmland of central Washington, right to your table, Tart is Smart™ continues to share the bounty.